- PII
- S0131-61170000494-8-1
- DOI
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue №5
- Pages
- 64-69
- Abstract
- The article describes the features of implicit reflection in advertising texts of information about what types of recipients they are intended for. Different types of advertising texts are targeted at different types of recipients. Often, the argumentation in advertising addressed to recipients who are not looking for a specific product is replaced by a psychological impact on them.
- Keywords
- advertising, the image of the addressee, the postulates of speech communication, implicit information.
- Date of publication
- 01.09.2012
- Number of purchasers
- 1
- Views
- 585
RAS History & PhilologyRusskaya rech
- ISSN (Print) 0131-6117
- ISSN (Online)3034-5928
IS IT POSSIBLE TO TRUST THE ADVERTISING TEXTS?
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library