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IS IT POSSIBLE TO TRUST THE ADVERTISING TEXTS?
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IS IT POSSIBLE TO TRUST THE ADVERTISING TEXTS?
Annotation
PII
S0131-61170000494-8-1
Publication type
Article
Status
Published
Authors
Irina Baklanova 
Edition
Issue №5
Pages
64-69
Abstract
The article describes the features of implicit reflection in advertising texts of information about what types of recipients they are intended for. Different types of advertising texts are targeted at different types of recipients. Often, the argumentation in advertising addressed to recipients who are not looking for a specific product is replaced by a psychological impact on them.
Keywords
advertising, the image of the addressee, the postulates of speech communication, implicit information.
Date of publication
01.09.2012
Number of purchasers
1
Views
492
Readers community rating
0.0 (0 votes)
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