RAS History & PhilologyRusskaya rech

  • ISSN (Print) 0131-6117
  • ISSN (Online)3034-5928

“Beauties” and “cover girls”: The quest for ideal of beauty in mass imaging industry

PII
S0236-20070000608-9-
DOI
10.31857/S70000608-9-1
Publication type
Article
Status
Published
Authors
Volume/ Edition
Volume / Issue 1
Pages
116-132
Abstract
The origins and development of practices of female images public presentation. The habit to display well-known persons images in the windows of fashionable shops eventually transformed into the practice of attractive women imaging and later - into mass dissemination of relevant postcards, posters, “female” and “male” magazines. It is demonstrated that such practices served some important sociocultural functions: they advertized new developments in fashion and design; contributed to women self-identity formation. The main techniques of such an imaging are revealed and the most well-known of the producers are featured.
Keywords
BEAUTIFUL, IDEAL, FEMALE BEAUTY SNANDARDS, ART STYLES, ADVERTISING, FATION
Date of publication
01.02.2015
Number of purchasers
1
Views
1260

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At the Ministry of Education and Science of the Russian Federation

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