Везде
MANIPULATION IN TEXTS OF SLOGANES
Table of contents
Annotation Estimate Publication content
References Comments
Share
QR
Metrics
MANIPULATION IN TEXTS OF SLOGANES
Annotation
PII
S0131-61170000339-7-1
Publication type
Article
Status
Published
Authors
 
Edition
Issue №1
Pages
69-80
Abstract
The article analyzes the slogans from the point of view inherent in their texts manipulation component. Slogans as active carriers of semantic manipulations solve manipulation tasks when working with modern texts of the slogans used by various methods: select tendentious vocabulary, elements linguistic programming, emotionalism, reliance on stars and experts and many other techniques that are described in the article.
Keywords
Manipulation in slogans, the manipulation of meanings and words when creating texts slogans, linguistic programming in the texts of the slogans as a popular manipulation method, manipulation in the texts of the slogans to enhance the impact on the consumer, the slogans as an effective tool for manipulation of the impact on public opinion.
Number of purchasers
8
Views
501
Readers community rating
0.0 (0 votes)
Cite Download pdf

References



Additional sources and materials

1. Minaev V.A., Ovchinskij A.S., Skryl' S.V., Trostyanskij S.N. Kak upravlyat' massovym soznaniem: Sovremennye metody. M., 2012. S. 132.
 2. Buari F.A. Pablik rilejshnz ili Strategiya doveriya. M., 2001 g

Comments

No posts found

Write a review
Translate