- PII
- S0131-61170000339-7-1
- DOI
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue №1
- Pages
- 69-80
- Abstract
- The article analyzes the slogans from the point of view inherent in their texts manipulation component. Slogans as active carriers of semantic manipulations solve manipulation tasks when working with modern texts of the slogans used by various methods: select tendentious vocabulary, elements linguistic programming, emotionalism, reliance on stars and experts and many other techniques that are described in the article.
- Keywords
- Manipulation in slogans, the manipulation of meanings and words when creating texts slogans, linguistic programming in the texts of the slogans as a popular manipulation method, manipulation in the texts of the slogans to enhance the impact on the consumer, the slogans as an effective tool for manipulation of the impact on public opinion.
- Date of publication
- 02.08.2025
- Number of purchasers
- 8
- Views
- 574
RAS History & PhilologyRusskaya rech
- ISSN (Print) 0131-6117
- ISSN (Online)3034-5928
MANIPULATION IN TEXTS OF SLOGANES
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library