- PII
- S0131-61170000495-9-1
- DOI
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue №6
- Pages
- 62-67
- Abstract
The article discusses ways to use case texts in advertising slogans: direct citation, processing of sources, associations, references to originals.
- Keywords
- advertising slogan, precedent text, quotation, aphorisms.
- Date of publication
- 01.11.2012
- Number of purchasers
- 1
- Views
- 620
RAS History & PhilologyRusskaya rech
- ISSN (Print) 0131-6117
- ISSN (Online)3034-5928
ADVERTISING LANGUAGE PRECEDENTAL TEXTS IN MODERN SLOGANES
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library