LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?

Goncharova, Lubov

English

RAS History & PhilologyRusskaya rech

ISSN (Print) 0131-6117
ISSN (Online)3034-5928

LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?

PII

S0131-61170000525-2-1

DOI

Publication type

Article

Status

Published

Authors

Lubov Goncharova

Volume/ Edition

Volume / Issue №5

Pages

57-62

Abstract

The article discusses the reasons for the intensification of foreign language vocabulary in the field of tourism and, as a result, its increased use in advertising texts.

Keywords

advertising, foreign language vocabulary, tourism, terminology, neologisms.

Date of publication

01.09.2011

Number of purchasers

Views

466

References

Translate

GOST	Goncharova L. LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY? // Russkaya rech. – 2011. – Issue №5 C. 57-62 .
MLA	Goncharova, Lubov "LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?." Russkaya rech. 5 (2011).:57-62.
APA	Goncharova L. (2011). LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?. Russkaya rech. no. 5, pp.57-62

Индексирование

RAS History & PhilologyRusskaya rech

LANGUAGE OF ADVERTISING. FOREIGN LANGUAGE VOCABULATION IN TOURISM: FASHION OR NECESSITY?

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