- PII
- S0131-61170000377-9-1
- DOI
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 6
- Pages
- 78-83
- Abstract
- In article analyzes verbs that are widely used in modern texts as the most effective and promising linguistic material, allowing to demonstrate real or potential action, and also evaluate the role of verbs, as actively used in the creation of slogantexts. For the compilers of the texts of the slogans the verbs are interesting as an incarnate symbol of efficiency, active life position and life-affirming energy, the use of which allows to increase the impact on the consumer.
- Keywords
- Verbs in the slogans; verbs as a reflection of actions in the texts of the slogans; the maximum frequency of use of verbs in the texts of the slogans; target using of verbs as widespread acceptance of the work with the texts of the slogans; the implementation of the function of influencing on the consumers through the use of verbs in the slogans.
- Date of publication
- 02.08.2025
- Number of purchasers
- 1
- Views
- 695
RAS History & PhilologyRusskaya rech
- ISSN (Print) 0131-6117
- ISSN (Online)3034-5928
Verbs in the slogans
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library