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Verbs in the slogans
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Verbs in the slogans
Annotation
PII
S0131-61170000377-9-1
Publication type
Article
Status
Published
Authors
 
Edition
Issue 6
Pages
78-83
Abstract
In article analyzes verbs that are widely used in modern texts as the most effective and promising linguistic material, allowing to demonstrate real or potential action, and also evaluate the role of verbs, as actively used in the creation of slogantexts. For the compilers of the texts of the slogans the verbs are interesting as an incarnate symbol of efficiency, active life position and life-affirming energy, the use of which allows to increase the impact on the consumer.
Keywords
Verbs in the slogans; verbs as a reflection of actions in the texts of the slogans; the maximum frequency of use of verbs in the texts of the slogans; target using of verbs as widespread acceptance of the work with the texts of the slogans; the implementation of the function of influencing on the consumers through the use of verbs in the slogans.
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References



Additional sources and materials

1. Vinogradov V. V. Russkij yazyk (Grammaticheskoe uchenie o slove) / Pod red. G. A. Zolotovoj. M., 2001.


2. Rozental' D.Eh., Telenkova M. A. Slovar'-spravochnik lingvisticheskikh terminov. M., 1976.

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