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THE LANGUAGE OF ADVERTISING IN THE REAL ESTATE MARKET
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THE LANGUAGE OF ADVERTISING IN THE REAL ESTATE MARKET
Annotation
PII
S0131-61170000392-6-1
Publication type
Article
Status
Published
Authors
Т. Ignateva 
Edition
Issue №3
Pages
70-72
Abstract
The announcement of sale of the residential real estate is an element of business communication. It combines traits of standardization and expressivity. The announcement is influenced by informal conversation.
Keywords
advertizing language, announcement, speech genre.
Number of purchasers
4
Views
495
Readers community rating
0.0 (0 votes)
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1. Kozina T.A. Sintaksis reklamnogo ob'yavleniya kak sredstvo realizatsii osnovnykh funktsij reklamy: Avtoref. dis. kand. filol. nauk: 10.02.19. Saratov, 2008.
 2. Ignat'eva T.V., Bryazgunova N.S. Kontsept «komfort» v rechevom zhanre ob'yavleniya o prodazhe nedvizhimosti // M-ly VI Mezhdunarodnoj nauchno-prakticheskoj konferentsii «Tekst: problemy i perspektivy. Aspekty izucheniya v tselyakh prepodavaniya russkogo yazyka kak inostrannogo»: filol. f-t MGU im. M.V. Lomonosova, 26–28 noyabrya 2015. M., 2015. Vyp. XVI. C. 251–253.

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