- PII
- S013161170001268-3-1
- DOI
- 10.31857/S013161170001268-3
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 4
- Pages
- 89-94
- Abstract
The article analyzes the successful marketing strategy, implemented through advertising «Cowboys Huggies». In the article slogan «Cowboys Huggies» rooted in the linguistic consciousness of the audience and language picture of the world is considered from the cognitive and linguistic qualities, which have become the verbal marker of the brand and as a consequence the basis for marketing strategy.
- Keywords
- marketing communication, cognitive and verbal properties of a slogan, cultural context, concept, language picture of the world
- Date of publication
- 13.10.2018
- Number of purchasers
- 10
- Views
- 877
References
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