- PII
- S0207-36760000392-0-1
- DOI
- 10.31857/S60000392-0-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 1
- Pages
- 135-147
- Abstract
- Общество и экономика, СОЦИАЛЬНЫЙ ПОТЕНЦИАЛ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ В ИНФОРМАЦИОННОЙ СРЕДЕ СОВРЕМЕННОГО ГОРОДА
- Keywords
- social potency and social resources of marketing communications, technical & social means of winning over social resources, social effects of marketing, consumer as object and subject of marketing communications, social and communicative effectiveness of marketing
- Date of publication
- 03.08.2025
- Number of purchasers
- 1
- Views
- 959
RAS History & PhilologyRusskaya rech
- ISSN (Print) 0131-6117
- ISSN (Online)3034-5928
СОЦИАЛЬНЫЙ ПОТЕНЦИАЛ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ В ИНФОРМАЦИОННОЙ СРЕДЕ СОВРЕМЕННОГО ГОРОДА
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library